Winning Shoppers Amid the Shift from SEO to AEO Starts with AI Search Visibility

AI is fundamentally changing how shoppers discover, compare, and buy products. With AI search growing nearly 6% of all queries in just 18 months—and retail traffic from AI sources jumping 1,200% YoY—merchants can no longer rely on SEO alone to drive product discovery.

This guide breaks down what the shift from traditional search to AI-driven Answer Engine Optimization (AEO) means for your business—and how to prepare right now.

You'll learn:

• Why AI search is collapsing the funnel and reshaping shopper behavior
• How answer engines decide which products to surface (and which get ignored)
• What merchants must do today to optimize product data for AI Search discovery
• How inventory visibility and delivering on brand promise will influence agentic commerce success long-term
• Why AEO is the foundation that future volumes of the playbook will draw from, on inventory and orchestration

As AI agents begin finding, evaluating, and completing purchases, merchants need a new approach to product data, discovery, and readiness.

Volume 1 gives you the framework to:

• Optimize product data for AI-generated answers
• Increase visibility across ChatGPT, Perplexity, Google AI Overviews, and more
• Prepare your catalog for autonomous agent-driven commerce
• Build the foundation for surfacing inventory and delivering your brand promise

Download Volume 1 today—and secure access to Volumes 2 and 3 when you complete the AI Search Visibility Assessment.

Adapt now. Win the next era of commerce.