---
title: "ACP vs. UCP: Framing the Investment Decision"
description: Register for our live webinar on ACP, UCP, and Shopify’s next moves.
image: https://go.fabric.inc/hubfs/Laurence%20_%20Mark%20Webinar%20-%20LP%20Hero%20v1-1.png
---

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# Ready to evolve your business?

Request a demo to see how we can help.

### Thursday, February 19 | 10 AM PT

# # Live Webinar ## ACP vs. UCP: Framing the Investment Decision

**SPEAKERS**  
Mark Lewis, Founder & CEO, Netalico   
Laurence Nixon, Product Marketing, fabric

 

 

![integrations-wide@4x](https://go.fabric.inc/hs-fs/hubfs/integrations-wide@4x.jpg?width=2000&name=integrations-wide@4x.jpg)

## **Register for our live webinar on ACP, UCP, and Shopify’s next moves**

Join Mark Lewis, Founder & CEO of Netalico, and Laurence Nixon, Director of Product Marketing at fabric, for a clear, concise discussion on how agentic commerce protocols impact the investment decisions facing brands and retailers in the next six months.

Agentic commerce is moving from concept to reality, but most leadership teams are still asking:

- What do new agentic commerce protocols mean for my e-commerce business?
- How do Shopify, Google, and OpenAI fit together, and how will they impact my strategy?
- How do I leverage protocols without adding unnecessary complexity?

This live webinar is designed to help you make informed, near-term decisions with a clear view of effort, risk, and return.

What we’ll cover in this 30-minute session:

1. **Market reality check**  
   We’ll discuss what agentic commerce looks like today, how the channels will evolve in the near term, and what the major players are building toward.
2. **ACP vs. UCP, clearly explained**  
   We’ll explain the practical differences between ACP and UCP and how they work together across checkout, discovery, and post-purchase.
3. **How to frame your investment decisions**  
   A simple decision framework for Shopify, custom or headless commerce systems, and legacy platforms.

You'll walk away with clarity on:

- Where to invest now vs. later
- How to frame protocol decisions internally
- What “good enough” readiness looks like in the near term

**Save your spot now!**

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